We’re working on refreshing the Bloom Factor brand, we recommend doing it every 7 years. Why? Technology, processes, platforms, strategy, and tactics change, so your brand needs to reflect this. Leave us a comment. What do you think of the new brand identity and the transformation its gone through?
The Importance of Brand Strategy
One reason that a brand strategy is important is that it helps distinguish your product or service from your competition and makes you more recognizable to customers. Your brand and style becomes a mnemonic device that helps cement your brand into the subconscious of your users. It should provide a clear purpose for why you are engaging customers and how you are doing so. Having a cohesive brand strategy helps you communicate with your customers more clearly.