The color of the year is Living Coral!

It’s PANTONE 16-1546

An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edgeCrafting a brand and story online today takes more than it did last year to be successful. By success we mean, growing your email list, selling your services, products or courses. Having your post or blog or website page seen is a feat in itself, when someone does land on the page make sure it’s age and time relevant. Just as you wouldn’t market an Easter product using Christmas colors or copy, do hook into 2019 color of the year. The Zenni advertisement below is a good example.

Accomplishing this means you have to become a publisher of sorts! You have to make content and deliver it. For many of our new clients just getting into affiliate marketing we recommend content creation using Canva. Image is everything, good images are “strange attractors” and help make your content and blog posts sticky. Have you seen all the royalty free images available on Pexels? They hooked into Pantone’s coral theme for their January 2019 marketing.

Living in Coral

This year has officially started bright! With Coral being selected as the color of the year, Pexels curation team picked their favourite 8 images to match the Pantone mood. Stay inspired! Check out Pexels…

Zenni advertisement

Pantone’s past colors of the year.

Pantone's Past Colors of the Year

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